Acquisition of Pace Media (“Pace”) by The Specialist Works (“TSW”)
Castle advised The Specialist Works on the acquisition of Pace, a London-based specialist TV and Video advertising company. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media, and the opening of its New York and Beijing offices last year.
The acquisition offers TSW clients access to Pace Media’s TV buying in over 50 countries. Pace clients including Miniclip, Zoho and Pretty Simple will now have access to TSW’s full digital and offline media buying and its Pathways planning team. In addition, the teams will combine the best of their respective data analytics and creative and production services. Both agencies already specialise in ecommerce, gambling and app clients.
Martin Woolley, CEO of The Specialist Works, said: “this acquisition will enable us to deliver best in class solutions to our clients and has massive potential to be scaled through TSW’s global presence. We re-engaged the deal team consisting of Castle Corporate Finance and PDT Solicitors, who previously acted on our acquisition of The Response Team in 2014. The team work seamlessly together and were a pleasure to deal with throughout”.
Stuart Stepney, Managing Director at Castle, added: “We thoroughly enjoy working with the team at TSW and it was clear from early on in the process that Pace is a great fit for TSW. We were pleased to assist the company once more in closing such an important deal and express our congratulations to all parties involved”.